Have you noticed the increasingly common advertising trend among the national mobile network service providers? The common tactics these carriers engage are highlighting the attributes of smartphones, including high-resolution cameras, virtual assistants, expanded storage capacity, and compatibility with other bluetooth devices.
Perhaps what’s most unique about this common advertising approach is how the smartphone itself is at the center of the value offering, while the carrier’s network provides the critical link that enables the end user to experience the full potential of smartphones. The natural gas utility industry in Florida deploys a similar approach for, but instead of featuring the smartphone as the centerpiece of the value offering, they feature the tankless water heater.
